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WoodEye, Digital Edition
NRF Hardwood Division updates, industry happenings, new product development, and a host of other items will be available to you in this blog stream. Please enter your email, and subscribe to these posts so you will receive email notifications when new posts are added.
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Why Whisper Creek's Solid Oak Hardwood Grades Set the Standard in Flooring Quality
Whisper Creek is a trusted NRF brand. Known for versatility, Whisper Creek offers various grades in solid oak that cater to both style...
Aaron Stred
Jan 242 min read
142 views
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Hallmark Countertop Slab Finishing
We recently talked about NRF's newest hardwood product; Hallmark Floors countertop slabs. These products are sold exclusively...
Megan Bizier
Apr 6, 20236 min read
139 views
0 comments
DriTac Introduces a New Vapor Solution
Tired of rolling out paper before a hardwood installation? Looking for a vapor solution while using a rollout underlayment? Look no...
Aaron Stred
Jan 27, 20232 min read
129 views
0 comments
Hallmark Floors Introduces Architectural Slabs & Countertops!
The latest innovation from Hallmark Floors takes Hallmark's vision as a hardwood supplier to another level. Hallmark is pleased to...
Megan Bizier
Jan 27, 20231 min read
116 views
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Maine Traditions Floor Cleaner
Maine Traditions now makes a floor cleaner.
Aaron Stred
Jan 24, 20231 min read
77 views
0 comments
Radiant Heat and Hickory
Radiant in-floor heating is an increasingly popular option for homeowners due to the underfoot comfort it provides. When hardwood comes...
Megan Bizier
Nov 17, 20222 min read
185 views
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Vapor Retarders for Wood Subfloors
NWFA Installation Guidelines require a vapor retarder for hardwood installations over wood subfloors. Rosen paper is not an acceptable...
Megan Bizier
Oct 5, 20221 min read
60 views
0 comments
Hallmark Floors Discontinues Silverado Collection
As of August 18th Hallmark Floors has announced their decision to discontinue the Silverado Collection from their line up. The largest...
Megan Bizier
Aug 23, 20221 min read
113 views
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Hardwood and Humidity
Our partners at Maine Traditions and WW Flooring group put together this helpful article about humidity and acclimation of hardwood...
Megan Bizier
Aug 5, 20222 min read
113 views
0 comments
New Cash 4 Gas Spiff Promotion from Hallmark Floors!
The NRF Wood Department is bringing you an exciting new promotion from Hallmark Floors beginning with orders shipping 7/1/22! Any...
Megan Bizier
Jun 30, 20221 min read
59 views
0 comments
BSL Introduces Engineered
BSL Hardwoods is now offering Engineered Hardwood in Hickory, Maple, Red Oak, and White Oak. Construction features 4mm veneer on Baltic...
kim_burkhart
Jun 10, 20221 min read
98 views
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Hallmark Floors Cleaning and Maintenance
Hallmark Floors offers a specialized cleaning product for each of their finish types; today we will break down each regular maintenance...
Megan Bizier
Jun 8, 20222 min read
117 views
0 comments
Skyline: East & Hudson
Introducing NRF’s latest hardwood series, Skyline’s East & Hudson collections. East & Hudson are a pair of NRF’s best values in hardwood...
Aaron Stred
Jun 1, 20221 min read
391 views
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DriTac Price Increase
Effective June 1st, 2022 there will be a price increase implemented on the DriTac products. Unfortunately as we hear all too often these...
Megan Bizier
May 31, 20221 min read
47 views
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New Maine Traditions Center Graphic
A free graphics update will be shipping to any dealer the recently purchased an Maine Traditions Kineo Display. The new center graphic...
Aaron Stred
May 31, 20221 min read
65 views
0 comments
Keep the Box Ends Intact
By definition, the acclimation of hardwood floors occurs at a point when the installation space and the hardwood flooring have reached a...
Aaron Stred
May 27, 20222 min read
184 views
0 comments
Hallmark ATC Price Increase
Effective June 13th 2022, the ATC (American Traditional Classics) from Hallmark will see an increase in price. This is unavoidable due...
Megan Bizier
May 26, 20221 min read
54 views
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Hallmark Crestline Drop
As of 5/20, Hallmark has decided to discontinue their popular Solid Crestline collection, effective immediately. Inventory remains on a...
Megan Bizier
May 26, 20221 min read
42 views
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Dropped Lauzon Products at NRF
Effective immediately, the below Lauzon Next Step Engineered products are discontinued at NRF, and no longer stocking. Once the...
Aaron Stred
Dec 5, 20211 min read
89 views
0 comments
Lauzon's New EXPERT Program for Solid and Engineered.
Quick Hits... - Lauzon now has an EXPERT program with the same stains and finishes across the 3/4" engineered and solid platforms. A...
Aaron Stred
Nov 29, 20212 min read
203 views
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